How does ERP and CRM Promote Business Growth and Success


Have you started a new business recently?

If yes, then congratulations on your new venture! Who knows this simple step can lead you to success and provide a better future for your family.

As a beginner, you need to understand that starting a business is merely a fraction of what you have to endure. Building a small company consumes effort, time, and of course, a capital. Keeping it running and surviving in the tough business world is more challenging. 

There are various ingredients to help your business grow. For example, you will need an effective marketing strategy to attract more potential customers, and how to develop high-quality products or services so people will patronize your business. Discussing all of these elements in one sitting will take a lot of time. Thus, focus first on the importance of effective business processes and customer relationship.

How to Develop an Effective Business Process? 

Running your business alone will drive you crazy. You will need assistance even from technology. Using technology like software applications will ease your burden in running the business. Furthermore, it’ll keep you updated on what goes on the company and how to respond to certain issues. 

One effective method in developing effective business processes is through integrating ERP.

ERP stands for Enterprise Resource Planning. It is a software package designed to help entrepreneurs manage various business processes with ease. It allows you to monitor the entire organization. The business processes you can manage through this program include: 

  • Buying/Purchasing
  • Manufacturing
  • Inventory Management
  • Delivery and shipment management
  • Accounting/Finance
  • Invoicing/Payment
  • Employee Administration 
  • Payroll

You can install this software program on the specific departments with the above-listed roles. 

How to Manage Relationship with Customers? 

Another important element in a business is the customer. The survival of the company depends on the number of customers it has. If few people purchase the company’s services or products, there is a huge possibility that the business will fall due to poor sales. 

It is significant to keep your customers happy. You have to establish a good relationship with them, and assure they are always satisfied in dealing with you. 

One way to manage your customer service better is by using CRM (Customer Relationship Management). It is a system that focuses on the customers and potential clients of the company. This software contains customer-centric processes to increase sales by improving marketing and service through the following:

  • Marketing campaigns using social media
  • Opportunity Management
  • Sales process and Pipeline Management
  • Managing Contract
  • Customer Support System 

The people in your company who can use this system are internal salespeople like sales managers. 

There is a big difference between ERP and CRM. However, both are important for business growth and development. If you want to understand better ERP and CRM, go to ERP Informer. This website will provide all the details you need to understand regarding these two software programs. 

Also, ERP Informer offers an informative comparison of the above systems. You can check out their website to read more about it. 

Help your business grow today and reach success tomorrow with ERP and CRM. 


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